Seeing Beyond Price — Choosing the Right Long-Term Partner

Overview
Price matters, but it is only part of a discussion. Learn how Cherry’s Industrial Equipment designed a solution for a veterinary health manufacturer which included two electrically actuated pallet dispensers to meet the client’s operational improvement initiative. And throughout the process, discussions between Cherry’s and the client illustrated the importance of considering only the price of equipment when seeking a manufacturing solution.


The Challenge
A leading veterinary health manufacturer sought a reliable partner to support its pallet dispensing needs as part of an overall facility and operational improvement initiative. The facilities engineering manager, an experienced professional who had sourced and implemented many types of equipment throughout his career, understood that selecting the right supplier meant looking beyond the initial purchase price.
 
The customer required two electric pallet dispensers that would meet very specific operational, safety, and building requirements. The pallet dispensers were installed to eliminate the need for manually handling pallets. Their purpose was to automatically dispense a single pallet to ground level, where it could be picked up by a pallet jack. Operators could then transport the pallets to the packaging line and use them to palletize finished products to the required stacking height. Budget was an important consideration, but the customer also recognized the importance of long-term reliability, application expertise, and dependable support.
 
The engineering manager reached out to Cherry’s Industrial and national account manager Russ Catt, who specializes in supporting pharmaceutical, nutraceutical, and veterinary manufacturers with ergonomic pallet and load handling solutions.


The Solution
Through a series of discovery meetings, Russ and the Cherry’s team took the time to fully understand the client’s application requirements, facility constraints, pallet specifications, safety goals, and long-term operational expectations. Leveraging years of industry experience, Cherry’s recommended a solution that matched the customer’s required pallet height capacities, storage needs, and building specifications while also improving ergonomics and operational efficiency.
 
Rather than focusing solely on the lowest upfront cost, the customer evaluated the overall long-term value of the investment. They recognized that Cherry’s was offering more than equipment; Cherry’s was providing application expertise, dependable support, and a partnership approach designed to support the customer’s future growth and operational success.
 
In the end, Cherry’s Industrial successfully supplied two electric pallet dispensers that aligned perfectly with the customer’s operational needs and long-term goals. They are electrically activated, with no hydraulics and custom built to hold a minimum/maximum number of pallets. The products are US manufactured, and the project reinforced Cherry’s reputation as a trusted supplier for ergonomic pallet and load handling solutions across highly regulated manufacturing industries.


The Results
For this veterinary manufacturer, customizing two electric pallet dispensers was the solution that met their needs.  The customer understands that true value comes from choosing the right partner, not simply finding the lowest price. Customization is a key factor in each client engagement. While the dispensers have only recently been placed in service, the pallets will improve the manufacturing efficiency for the client, and at the same time, reduce the potential for worker injury on the job.
 
We listen carefully to determine what the client needs and offer a solution that addresses those specific issues. Our conversations with the veterinary manufacturer facilities management team centered on solutions and a longer-term partnership. Although this was not a price-driven discussion, we recognize the importance of delivering the best value at the best price, and that the lowest price is not necessarily indicative of the best value.


Conclusion
No two clients have the exact same needs, and few if any ever require a mere “off the shelf” solution to their challenges. Our ability to deliver a world-class solution stems from our years of industry experience and the ability to understand, identify, and address the individual needs of the client. It is this combination of years’ experience and industry knowledge that sets us apart.